It is the first ATP deal with a Russian network since the 2022 invasion of Ukraine, a sign that rights holders may be reopening the Russian market.
WBD will show selected ESC events live and in replay, with promotion on Eurosport and TNT Sports, giving the governing body wider reach it can offer athletes, federations and partners.
Netflix built its live sport on one-off fights; a month-long, multi-language tournament is its first real test, and it is leaning on IMG's production arm to deliver it.
An early test of the WNBA's deal worth more than $3 billion: splitting the playoffs across ESPN, Amazon, NBC and Versant has not cost audience, with viewing up 37% on last year.
The show sits under Ring, which Turki Alalshikh has reportedly agreed to sell a controlling stake in to DAZN, so the revamp is an early sign of how DAZN may run Saudi-linked boxing media.
Saudi, Qatari and Abu Dhabi funds now back the owner of CBS Sports and TNT Sports, with rights in every major US league bar the NBA. About $80bn of debt points to cuts.
